Everything you need to make
a confident equipment decision.
In-depth guides written for med spa owners, plastic surgeons, and practice managers evaluating aesthetic devices. Practical frameworks, real numbers, real resources.
How to Choose Your First Aesthetic Device
The definitive starting point. Covers budgeting frameworks, technology categories, what questions to ask vendors, ROI benchmarks, and the most common mistakes first-time buyers make — all before you take a single demo call.
What's inside
Body Contouring Equipment: A Buyer's Guide
RF, HIFEM, cryolipolysis, ultrasound — a clear breakdown of every modality, what the clinical evidence actually says, and how to match technology to your patient mix and revenue goals.
Treating Post-GLP-1 Loose Skin: A Practitioner's Guide
The GLP-1 wave is creating a new patient cohort with specific skin laxity needs. Covers which devices work for post-weight-loss skin, treatment sequencing, and how to position your practice for this demand.
Laser Hair Removal Equipment: A Buyer's Guide for Med Spas
Diode, alexandrite, Nd:YAG, IPL — the technology comparison vendors don't want you to read. Includes Fitzpatrick coverage charts, fluence requirements, and a cost-per-shot framework for comparing quotes.
How to Calculate ROI on an Aesthetic Device
A practical framework for modeling true return on a capital equipment purchase — accounting for package pricing, utilization rate, consumables, staff time, and breakeven timelines. Designed to pair with our interactive calculator.
More guides in development
Staffing models, pricing strategy, practice growth, and more — added as the library grows.
Ready to see the devices in action?
15 minutes with our team beats 15 hours of research. We'll show you real revenue numbers from practices like yours.