About the CEO

Born in Belo Horizonte, Brazil, the daughter of American missionaries stationed in that country, Tracy (Harder) Segebre is the CEO and person in charge of Estetique’s strategic growth, acting as head of the company’s marketing and product development team. Her perfectionism complements Moshe very well, making them a perfect team, where he provides the vision and inspiration, while Tracy provides the attention to details and the drive to make their vision a profitable reality. Tracy has been responsible for positioning Estetique as the leader in the non-invasive aesthetic market. An avid user herself, Tracy has redefined the way aesthetic equipment are sold and used throughout Latin America.

Through the creation of brilliant Internet strategies and highly successful marketing social media campaigns, Tracy has set new standards and generated sales of hundreds of thousands of dollars. As a result, Estetique’s growth has soared in the last decade, positioning them even closer to attaining their goal of dominating the professional aesthetic market. Together with Moshe, Tracy has achieved an extraordinary brand positioning, progressively increasing Estetique’s international presence and gaining growing visibility and recognition. As has Moshe, Tracy has used her own funds to support important humanitarian causes such as the “Sudan Project” and the “Haiti Initiative.”